MickeyXtreme's News Archive September 1 2007

Saturday September, 1 2007

Disney's Magic due back at port
Disney prepares to ramp up its popular airport-shuttle service
Children's Place modifies Disney remodel schedule
The Cheetah Girls Put Finishing Touches On New Album 'TCG'
SV chamber's sign-up for Disney program ongoing

Disney's Magic due back at port

Florida Today - The Disney Magic returns to Port Canaveral today after more than three months in Europe, and resumes its Caribbean itinerary.

The Disney Magic left in May for Europe, where it ferried passengers from ports of call in Italy, Spain and France. Later today, the Magic will resume its seven-night Eastern and Western trips through the Caribbean from Port Canaveral.

"We are delighted by the success of our Mediterranean itineraries," Disney Cruise Line President Tom McAlpin said. "

The European cruises, which began with a trans-Atlantic cruise in mid-May, was considered a test for Disney Cruise Line, which will expand its cruise business by adding two ships, scheduled to launch in 2011 and 2012. There is the possibility one of the ships could be based in Europe or possibly in Los Angeles, where the Disney Magic will offer cruises next summer.

"We're happy to have the Magic back," Canaveral Port Authority Chief Executive Officer Stan Payne said. "Port Canaveral is the home port of Disney Cruise Line. There's a drop in passengers any time you don't have one of the cruise ships here. These cruise ships create so much economic spinoff, they're good for the county, the region and the whole state."

The still-unnamed new ships will be 122,000 tons and two decks taller than existing ships. Each will have 1,250 staterooms.

The Magic and the Wonder each weigh 83,000 tons and have 875 staterooms.

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Disney prepares to ramp up its popular airport-shuttle service

Orlando Sentinel - A little more than two years after its launch, Walt Disney World's first-of-its-kind, free airport shuttle has proved wildly popular with customers, ferrying 150,000 tourists a month between Orlando International Airport and hotels within the sprawling resort.

But fewer than half of those riders check their bags with Disney before leaving the resort for their flight home, a practice Disney executives want to boost in hopes of freeing up customers to spend more time -- and money -- on company property.

"That's something we're focused on growing," said Michelle Bentubo, director of Disney's Magical Express.

Disney expects to carry about 1.8 million riders on its Magical Express buses during the company's current fiscal year, which ends Sept. 30. But only about 800,000 of those passengers will also have made use of the airline-check-in option, which allows them to obtain boarding passes and drop off their bags while still at their hotel. The next time those customers see their bags is when they pick them up at their home airport.

The check-in service should get a boost next week, when US Airways, the fifth-busiest carrier at OIA, joins the ranks of airlines that allow their passengers to use it. The Arizona-based airline says it plans to do so beginning Wednesday.

With US Airways on board, the number of airlines participating in Disney's remote baggage check in will have doubled since the company launched Magical Express in May 2005. It will also include eight of the top nine carriers at OIA.

But no airline is as important as the one that still isn't among them: Southwest Airlines carried nearly one-fifth of all the travelers who passed through OIA in 2006, making it Orlando's leading carrier.

Representatives for Disney and the company it contracts with to run its check-in service, Orlando-based Bags Inc., say they are still working on an agreement with Texas-based Southwest. An airline spokeswoman said it hopes to join by early 2008.

Southwest spokesman Chris Mainz said much of the holdup stems from difficulties in ensuring that the two companies' reservation systems are compatible. "We just haven't had the technology in place . . . for our system to talk to Disney's," Mainz said.

Signing up airlines isn't the only hurdle Disney's baggage option faces. For one, the check-in service isn't available yet to international travelers, who account for 6 percent to 9 percent of Magical Express riders, Disney's Bentubo said.

Craig Mateer, president of Bags Inc., said his company has been granted approval from the U.S. Transportation Security Administration to begin processing travelers on international flights. Now it's a matter of working through security details and other logistics with the airlines.

The goal, Mateer said, is to begin offering the service to at least some international travelers before the end of the year. "It should be coming out shortly," Mateer said.

Disney's contract with the airport also requires it to drop Magical Express passengers off at least two hours, on average, before their departures. So the resort only offers the remote check-in option to passengers whose flights take off at 8 a.m. or later.

That cuts out almost 15 percent of travelers, Bentubo said. The company is studying whether it can open its registration desks earlier or check in early-morning passengers the night before their flights.

Disney hotel guests arriving in Orlando can have their luggage shipped directly to the resort, regardless of airline, because the check-in procedures at their home airports aren't affected.

And guests who can't, or don't want to, use Disney's remote check in when heading home are still permitted to ride Magical Express -- each bus has space to stow baggage.

But getting more customers to take advantage of the baggage-check-in option is good business for Disney.

Travelers on a late-afternoon flight, for instance, are more likely to spend their final morning in a Disney theme park if they don't have to worry about storing their luggage for the day or getting to the airport early enough to trudge through check-in lines in the terminal.

The baggage option also allows Disney to control more of their customers' vacations.

"That's so big with them, to have [guests] . . . under Disney's care the whole way," said Jerry Aldrich, president of Orlando-based Amusement Industry Consulting. "Because they feel their care is better. And if you get a better experience, your chances are better of coming back."

Disney officials acknowledge the baggage service's boost to their bottom line. But they point out that the airport also benefits when more people use the service, because it means fewer people standing in line at ticket counters and less luggage clogging conveyor belts in OIA's main terminal.

Even now, Disney is handling about 5,000 bags a day. That's luggage that gets processed inside a hangar that Disney subleases from Delta Air Lines, instead of inside the main terminal.

As Disney handles more of its own luggage, it will free up more terminal capacity for non-Disney travelers, said Chris Schmidt, a deputy executive director at OIA.

"We're as anxious as Disney is to increase that," he said.

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Children's Place modifies Disney remodel schedule

Reuters - Children's Place Retail Stores Inc (PLCE.O ) said on Friday it secured a licensing agreement with Walt Disney Co. (DIS.N) that had been in jeopardy.

The company also said it would not file its annual report with the U.S. Securities and Exchange Commission today, confirming a statement made last week.

Children's Place said new terms modify a licensing agreement reached with Disney in June for Children's Place to develop a new prototype for the Disney stores that included re-modeling's and refurbishments.

Children's Place, which runs the Disney Store chain and its namesake clothing chain, has agreed to remodel 236 existing Disney stores by Jan. 31, 2012, two more than previously agreed, but pushed back its 2007 and 2008 deadlines to finish the re-modeling's.

The company will also refurbish 165 stores by June 30, 2008, the same as previously agreed, but will complete 18 fewer stores in fiscal 2007 than planned.

Children's Place said it will also allow Disney to relocate its Manhattan flagship store and agreed to relax restrictions on Disney's ability to license with other partners, especially those that offer products targeted at adults.

Children's Place said last week it was unable to meet the deadlines set in the agreement because of circumstances beyond its control, such as a mall being renovated or another tenant not moving.

The missed deadlines were breaches of the agreement and entitled Disney to possible termination of the store licensing deal, which contributed nearly one-third of Children Place's revenue in its last quarter.

Children's Place said it does not expect the agreement modifications to affect its fiscal 2007 earnings guidance. The company previously said it expects earnings per share of $2.25 to $2.40 for the full year, in range with analysts' expectation of $2.35 per share, according to Reuters Estimates.

Last week Children's Place said its internal policies and procedures were violated by two employees -- one, who was not a "named executive officer" of the company and one who was. It did not identify either.

The company said it is still reviewing the matter and will delay filing its delinquent financial statements until it decides what action to take. The company said it will ask the Nasdaq board for more time to file its reports.

Shares of Children's Place closed at $28.14 Thursday on the Nasdaq.

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The Cheetah Girls Put Finishing Touches On New Album 'TCG'

Walt Disney Records - Disney's Hollywood Records announced today the upcoming release of The Cheetah Girls' first studio album following 2 multi-platinum soundtracks from the Disney Channel favorites. Entitled "TCG" the album is due in stores on September 25. The CD highlights a more rhythmic side of The Cheetah Girls, with decidedly beefier rhythms and dance beats. The Cheetah Girls -- Adrienne Bailon, Sabrina Bryan, and Kiely Williams -- co-wrote six of the eleven songs on "TCG" and worked with multiple producers including JR Rotem, Matthew Gerard, and the team of Tim James & Antonina Armato. A complete track listing for "TCG" is below. The Cheetah Girls also plan on showcasing the multi-cultural make up of the group; they have committed to recording the album in Spanish for a Spring, 2008 release.

With the recording process completed, the set up is well under way. The Cheetah Girls performed at Disney Channel Summer Games' closing ceremonies which aired August 25. Their music will be featured in Disney Channel's "Twitches 2" movie this fall, and they will travel to India next year to film The Cheetah Girls 3 Movie. There are additional movie projects in the works for The Cheetah Girls. Kiely currently is filming "House Bunny" playing Lilly, a shy sorority girl. Produced by Adam Sandler, the film co-stars Katherine McPhee and Rumor Willis. Kiely also is writing a self-help book for teen girls. Sabrina has been tapped to be a celebrity dancer on this season of ABC's "Dancing With the Stars." Sabrina is penning a book as well, and working on a new edition of her BYOU dance-fitness DVD. Adrienne is recording her first solo album, which will be a mix of Spanish and English songs.

The Cheetah Girls also have been working with Disney Consumer Products on a major line that started last year with exclusive apparel, accessories, and cosmetics in all 900 North American Sears outlets. This Fall, there will be a toy launch that includes a singing poster, deluxe fashion and singing dolls, and a tour bus. Stationery products will be available at Limited Too. In addition, a second Cheetah Girls game for Nintendo DS is slated for an October release. There are also handheld and plug & play games in development.

While building their current franchise with Disney, The Cheetah Girls are widening their brand as well. This month, Kraft rolled out 50 million boxes of Macaroni & Cheese with the Cheetah Girls' image on the packaging. Kraft is launching this with a national TV campaign featuring a new Cheetah Girls' track "All In Me" and a national Radio Disney campaign. Kraft also created a sweepstakes sending winning families to a "Mac & Cheese-A-Palooza" Concert event at the House of Blues in Los Angeles on November 8.

What's next for the Cheetah Girls? They will have spot dates in the US the remainder of 2007 and a proper tour in 2008/2009.

"TCG" track listing is as follows:

1. Fuego
2. Uh Oh
3. Human
4. So Bring It On
5. Break Out Of This Box
6. Crash
7. Do No Wrong
8. All In Me
9. Off The Wall
10. Who We Are
11. Homesick

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SV chamber's sign-up for Disney program ongoing

Sierra Vista Herald - One of the world’s most respected organizations is offering Arizona businesses the chance to learn how to apply its tried and tested leadership strategies in their working environment.

The Disney Institute seminar, being hosted by the Greater Sierra Vista Area Chamber of Commerce, will include three sessions aimed at providing insight and inspiration to help companies attain world-class results in leadership, employee engagement, customer satisfaction, organization effectiveness and business results.
To be held at Buena Performing Arts Center in Sierra Vista, this daylong event will be presented by Lee Cockerell, executive vice president (retired) of Walt Disney World Resort Operations.

“This seminar is being brought by the chamber to Arizona for the first time,” said Susan Tegmeyer, president and CEO of the chamber. “We believe this is a unique opportunity to hear from a motivational speaker who was responsible for the creation of the Disney Great Leader Strategies, which is the primary source for developing leaders at Walt Disney Resort.”

The first seminar, “It’s Your Life: Time/Life Management”, will teach a system for getting it all done.

In two hours, delegates will learn how to attain more control in all parts of their life through a simple method which will begin to pay off immediately, both at home and at work.

During “12 Great Leader Strategies”, institute participants will be taught practical leadership strategies which can be implemented the minute they return to the office.

“This 90-minute seminar will help to create a work environment where employees become truly committed to their jobs,” Tegmeyer said. “This is something which has been taught to thousands of Walt Disney World Resort employees.”

The final session, “Inspiration — The Real Work of Leaders”, will focus on the things leaders must do every day to create a special environment for their employees, who will in turn make magic for their customers, Tegmeyer added.

“As a result of attending this event, participants will learn why the art of leadership is what drives the Walt Disney World formula for success and how they can apply those same philosophies in their business, immediately,” she said. “We believe attending this event amounts to a shrewd investment for any organization.”

Those who attend the seminar are also eligible for continuing education credits.

With advertising for this event going statewide, the chamber is also encouraging delegates to extend their stay in Cochise County.

Several chamber members have partnered to offer three destination packages aimed at showcasing the region.

The Disney Institute seminar will be held from 8 a.m. to 5 p.m. on Sept. 21 at Buena Performing Arts Center. Registration begins at 7:30 a.m.

The cost per person is $396, and seating is limited.

For details and to register, visit www.sierravistachamber.org or call the chamber at 458-6940.

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